Testimonials

Bathstore sponsors hit Sky 1 TV shows the Middle & Modern Family

Bathstore are now proud sponsors of Sky 1 shows The Middle and Modern Family, with new series starting on Friday 23rd September from 6pm

Both are hugely popular comedy shows originally broadast in the US. Modern Family is a multi-award winning show, having just scooped no less than 5 Emmys at the recent awards ceremony

Vibha Hardaker, Head of Marketing for Bathstore, said: “The new sponsorship deal represents significant support behind the brand, using two great vehicles to communicate our personality to our target audience. “

David Shore, Head of Sponsorship at Sky Media, said: 'In Modern Family and The Middle, Sky1 HD is home to two of the most popular comedies on TV that look at the trials and tribulations of family life. It's great to be able to offer Bathstore the opportunity to feature their brand across both shows."

So make sure you tune in as Bathstore invites you to be a fly on the wall at bath time…

Introducing David, a seven year old boy dealing with the every day trials of bathroom life – showering, brushing his teeth, mimicking his parent’s bathroom behaviour and soaking his sister’s Barbie dolls all before bedtime.

Luckily, due to a combination of his mother’s determination and a genuine child’s fascination for the original features of Bathstore products, we see our hero buck convention and actually look forward to spending time in the Bathroom.

As the story unfolds, David has fun with a number of Bathstore characters:-

The Middle and Modern Family are aired on Sky 1 between September 2011 and May 2012. Visit The Middle and Modern Family webpages for more information about each show.

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