Bathstore Brings Bathrooms to Life in New Marketing Campaign

Bathstore is yet again breaking the mould with its new national marketing campaign, using cutting-edge CGI graphics to create a breathtaking virtual paradise within the bathroom sets of its new TV commercial.

The ‘Bathstore Paradiso’ campaign, which also incorporates broadcast, print and online activity, has been created by WFCA. It launches this month with the innovative TV commercial, which uses the very latest 2D and 3D animation technology to elevate Bathstore beyond the level of traditional bathroom advertising.



Animated plants, flowers and tropical wildlife bring the latest Bathstore suites to life on the screen, accompanied by a voiceover from Spooks and Cold Feet star, Hermione Norris. The 30” and 10” advertisements will run across all ITV and Channel 4 channels plus UKTV Gold, Living Food and Style, Sky, five US, five live, and Paramount until 13 April.

The activity follows Bathstore’s hugely successful January Sale campaign. As before, the new Paradiso commercial aims to highlight the style and quality of Bathstore’s latest ranges, with paradise-themed press ads and inserts running alongside it in major national newspapers and glossy magazines for maximum reach.

Brian Harris, creative director at Bathstore, said: “Our brand is all about innovating to make designer bathrooms accessible so it’s vital that our creative campaigns reflect this. Our Water Wonderland campaign last November featured CGI animation for the first time and really set us apart from the rest of the bathroom market, we developed this theme further in January and in this new campaign we’ve pushed the boundaries even further – proving that bathroom advertising can move far beyond still room sets and really appeal to the consumer’s imagination.”

Greg Phitidis, WFCA’s Creative Director, said: “When we create a new Bathstore campaign we always say to ourselves – lets do more this time than we thought was possible last time. With the timelines that come with retail advertising that’s always a challenge. In this campaign we bring bathrooms to life with a combination of film, photography, illustration, CGI, 2D and 3D animation.”

Bathstore is the UK’s largest bathroom retailer with over 170 stores nationwide. For further information visit www.bathstore.com or contact 08000 23 23 23.